My work is rooted in evidence-based coaching¹, adult development theory, and leadership frameworks I’ve studied, tested, and taught. I bring structure, research, and creativity to co-create² space for your actions to align with your values.
1—I’m a Master Certified Coach through the International Coaching Federation (ICF), which requires 2,500+ hours of coaching, rigorous training and testing, and masterful coaching demonstrated through recordings of real sessions. In other words, I really geek out on coaching and lifelong learning, and I'm dedicated to the profession.
2—No two sessions are the same. I bring a well-tested repertoire of methods, but we design the overarching approach together based on what you're navigating and how you work best. Then we spontaneously shape individual sessions depending on what arises in each moment to get you where you want to go…or someplace even better that you discover along the way.

Other coaches offer indiscriminate, generic processes.
I offer my clients real partnership grounded in evidence-based methodology, creative energy, and a sharp eye for what matters.
My practice combines structure with inspiration, helping you reflect, realign, and move forward with renewed clarity. As a Master Certified Coach (MCC) with the International Coaching Federation³ my approach is rooted in trust, depth, individuality, and mutual respect⁴.
3—The highest level of certification available to professional coaches, ICF’s MCC is a credential recognizing “seasoned coaches who have built their careers around excellence and impact.” To qualify, coaches need to demonstrate mastery of the ICF Core Competencies and ICF Code of Ethics and complete hundreds of hours of coach-specific training and thousands of hours of coaching. You benefit from this wealth of experience when you work with an MCC-certified coach.
4—Coaching, after all, is less about handing you answers and more about helping you hear the ones you already hold.
The Five Anchors of My Approach
5—Kelly, Kip. Leadership Agility: Using Improv to Build Critical Skills. Chapel Hill, NC: UNC Executive Development, UNC Kenan‑Flagler Business School. White paper. 2012.
6—Cron, Lisa. Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence. New York: Ten Speed Press, 2012.
7—Simmons, Annette. The Story Factor: Secrets of Influence from the Art of Storytelling, rev. ed. New York: Basic Books, 2006.
ICF MCC
Grounding
You’ve seen this credential mentioned above, and here’s why it matters for you. Coaching at this level draws on evidence-based practices that have been shown to improve decision-making, strengthen self-awareness, and create lasting behavior change. Clients working with credentialed coaches consistently report higher satisfaction, stronger performance, and more sustainable growth than those who don’t. They also cite credentialling as increasing trust which amplifies results, as ICF-credentialled coaches commit to the highest standards of professional integrity and accountability, including ensuring confidentiality and delivering consistent value to clients.
Co-Active Coaching
Creativity
At the heart of my work is my coaching and leadership training with the Co-Active Training Institute, which is built on the principle that people are naturally creative, resourceful, and whole. Co-Active draws on frameworks aligned with behavioral science, self-efficacy research, and well-studied models of change. It creates space for deep listening, choice, and growth, balancing being and doing in service of what matters most to you. Research shows that leaders and teams who engage in this work report higher self-confidence, clearer purpose, and healthier decision-making.
Adaptive Leadership
Experimentation
I anchor Adaptive Leadership in my work because it gives leaders practical ways to move forward when answers aren’t obvious and the pressure is high. Instead of relying on authority or quick fixes, this approach helps you and your team surface new ideas, engage differing perspectives, and take steady steps toward real progress. It treats leadership as something anyone can practice—an activity rooted in listening, experimenting, and learning—so the whole system becomes stronger. In practice, that means you build resilience, tap into creativity, and sustain momentum even when the path ahead is uncertain.
Improv
Spontaneity
Narrative Acumen
Meaning
Your story is powerful. Let’s make it intentional.
With an MA in English, an MFA in Creative Writing, and years of experience helping leaders shape their voice, I bring narrative acumen (professional skill in working with story) into every session. Together, we’ll surface the stories you’re telling yourself and others, explore which ones need to evolve, and design a throughline that reflects who you are and where you want to go.⁶
Whether you’re preparing a keynote, navigating a career move, or making sense of recent chapters to chart your next step, we’ll use story as a tool for insight, alignment, and momentum—for you and those you lead.⁷
Improv teaches you to stay present. To notice instead of judge. To collaborate rather than control. To show up fully, and be fully alive in the moment at hand.
In coaching (and life), this looks like pivoting, breaking free from overthinking, and experimenting boldly without fear of getting it “wrong.”⁵ Laughter is welcome in our work together—not because we’re avoiding hard things, but because lightness helps us move through them.
Improv principles like ‘Yes, and...’ become effective tenets for collaboration, non-attachment, and forward motion in our work together.
The Five Anchors of My Approach
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You’ve seen this credential mentioned above, and here’s why it matters for you. Coaching at this level draws on evidence-based practices that have been shown to improve decision-making, strengthen self-awareness, and create lasting behavior change. Clients working with credentialed coaches consistently report higher satisfaction, stronger performance, and more sustainable growth than those who don’t. They also cite credentialling as increasing trust and results, as ICF-credentialled coaches commit to the highest standards of professional integrity and accountability, including ensuring client confidentiality and delivering consistent value to clients.
ICF's MCC is the highest level of certification available to professional coaches. It requires years of focused study and thousands of hours coaching hundreds of clients for coaches to hone their craft. They can then leverage this wealth of experience in service of you and your priorities.
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At the heart of my work is my coaching and leadership training with the Co-Active Training Institute, which is built on the principle that people are naturally creative, resourceful, and whole. Co-Active draws on frameworks aligned with behavioral science, self-efficacy research, and well-studied models of change. It creates space for deep listening, choice, and growth, balancing being and doing in service of what matters most to you. Research shows that leaders and teams who engage in this work report higher self-confidence, clearer purpose, and healthier decision-making.
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I anchor Adaptive Leadership in my work because it gives leaders practical ways to move forward when answers aren’t obvious and the pressure is high. Instead of relying on authority or quick fixes, this approach helps you and your team surface new ideas, engage differing perspectives, and take steady steps toward real progress. It treats leadership as something anyone can practice—an activity rooted in listening, experimenting, and learning—so the whole system becomes stronger. In practice, that means you build resilience, tap into creativity, and sustain momentum even when the path ahead is uncertain.
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Improv teaches you to stay present. To notice instead of judge. To collaborate rather than control. To show up fully, and be fully alive in the moment at hand.
In coaching (and life), this looks like pivoting, breaking free from overthinking, and experimenting boldly without fear of getting it “wrong.”⁵ Laughter is welcome in our work together—not because we’re avoiding hard things, but because lightness helps us move through them.
Improv principles like ‘Yes, and...’ become effective tenets for collaboration, non-attachment, and forward motion in our work together.
5—Kelly, Kip. Leadership Agility: Using Improv to Build Critical Skills. Chapel Hill, NC: UNC Executive Development, UNC Kenan‑Flagler Business School. White paper. 2012.
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Your story is powerful. Let’s make it intentional.
With an MA in English, an MFA in Creative Writing, and years of experience helping leaders shape their voice, I bring narrative acumen (professional skill in working with story) into every session. Together, we’ll surface the stories you’re telling yourself and others, explore which ones need to evolve, and design a throughline that reflects who you are and where you want to go.⁶
Whether you’re preparing a keynote, navigating a career move, or making sense of recent chapters to chart your next step, we’ll use story as a tool for insight, alignment, and momentum—for you and those you lead.⁷
6—Cron, Lisa. Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence. New York: Ten Speed Press, 2012.
7—Simmons, Annette. The Story Factor: Secrets of Influence from the Art of Storytelling, rev. ed. New York: Basic Books, 2006.
Strong, connected presence is vital to intuition, to building trust, and to evoking transformation. I partner with clients as they choose which topics they wish to explore and what’s most relevant and important to them about those subjects. Together we design goals for each session and find our way to new, meaningful ground.
Ways to work with Katy:
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You can work with me one-on-one, in small groups, or through custom workshops. Each offering is designed to meet you where you are and equip you with tools you can immediately put into practice.

About Katy Craig, MCC
I work with leaders who carry weighty responsibilities and need spaces where they can be challenged and supported in equal measure.
My background blends evidence-based coaching, adaptive leadership training, and years of guiding high-stakes teams and individuals, giving me the tools to hold complexity while moving people toward positive impact.
Join me on Substack for monthly notes on coaching, growth, leadership, and whatever research rabbit hole I’ve most recently fallen down.